SEO is not advertising. SEO is optimizing your website to have a higher position in the organic search results of search engine like Bing,Google and Yahoo for a set of targeted keywords and website description . The higher your website ranks, the better chances of exposure to the world. To add to that, psychologically, your website and company will be perceived as being more dependable. This will gain trust from your viewers and ultimately, promote value while increasing site traffic.Everyone can perform SEO. It requires some technical knowledge like familiarity with basic HTML. However, not everyone can strategically manage SEO.